Inspired by light, passion and mystery. All images are copy-writed to myself, unless stated otherwise. No images may be used without consent.

Posts tagged ‘Final Major Project’

Final Work Evaluation

After all the problems at the start of my final major project I really feel I have created something that I like and have enjoyed creating. I was annoyed at the start that people’s feedback had made me change from my original idea of recreating film scenes from Lego, but after a while I felt their feedback had given me a chance to follow a different route with my photography work, one that really showcases everything I have learnt and done throughout the three years. I had to think about new ways to approach my ideas, which is a good skill to use for later in life in jobs. My idea came to me in parts, I kept thinking about new things I could include in my project, and this is one of the reasons why I wanted to create an installation, so that it could contain all of my separate photography projects into one idea and hold one meaning.  I think this meaning may be slightly hard for people to understand at first, but I am hoping the symbolism I have placed in the installation will help get the meaning across. A suitcase, to show a journey, children’s toys to symbolise childhood and the imagination, photographs of me to show it is a personal journey and the ribbon holding everything together because it is connected.

I feel this project was one of my best for time keeping. I knew I had to get the photographs finished early because I had to create the entire installation around the photographs. I got the photographs done before the eater holidays so I could spend all the free time sewing my photographs onto the ribbon and sourcing any new materials I needed. It did take me longer than I thought to get the installation together, sewing it took a lot of time and patience. Maybe if I was sewing onto photographs again I would use a sewing machine with a thin needle to speed up the process. I did get the installation finished in time ready so I could photograph it set up in the studio for hand in. The studio was only available on Monday the 21st so I had to shoot on this day.

Overall I am really happy with how this project went. and I am excited to see it up in the gallery. If I were to do this project again I might create some final prints to go with the work and be hung up, because I feel my work may look a little like handmade craft next to all the amazing prints my fellow students have produced. But I like that I was able to create something I enjoy and really showcase my talents as a photographer and an artist. I loved doing all of the research looking at photographers and artists and really broadening my horizons. I’m glad this work will be photographed as well as exhibited so that it can live on even after it has been taken down. I really enjoyed this project and am happy to have it all finished, it is a nice way to end my journey through University.

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Reasoning Behind Aspects of My Work

In my work I have had to make many decisions in the process of creating it that have led me to where I am now. At first I had to decide what ribbon to buy, I chose light thin ribbon because I was going to be suspending it from the ceiling so it couldn’t be too heavy. I didn’t want my photographs to fall down during the exhibition. I had to decide what needles and thread to use, because I was sewing onto my photographs I had to find a really thing needle so it wouldn’t damage the photographs. I also used thin thread so I didn’t take too much away from the photograph when I had sewn onto it. I also had to decide what colour of thread to use for each photograph. I went with black for the black and white ones and blue for the sky ones, so that the thread doesn’t distract the viewers from the photographs. I want people to see my work not just see my sewing.

I had to decide what type of suitcase to use, in the end I chose to use an old suitcase I owned. This will help to keep the entire project personal to me and because it is a vintage suitcase it will keep to the aesthetic of the piece. It also needed to be a working suitcase because the point of the piece is that it is a journey, that it can be packed up into the suitcase and carried away. This will also help with the transportation of my piece to the Coventry degree show gallery and the Frameless gallery in London. The suitcase is very hard-wearing and I know it will keep my installation safe on my travels.

I had to choose what paper to print my photographs onto, I chose matt for the ghostly photos and the sky photos, and I chose glossy for the childhood photographs. I chose glossy because that is the aesthetic I associate old holiday and childhood snaps with. I wanted my piece to carry that idea into people’s minds when they look at my work, I want the childhood photos to look old and vintage. I chose matt for the ghostly and sky photos because I wanted a contrast between the bright glossy colours of the childhood photos to the reflective sky and ghostly photographs. The ghostly photographs are showing that I feel disconnected from my home so they needed to be matt for the right effect.

The main reason I have behind deciding to create an installation instead of just prints, is because I wanted to create something that was original, one of a kind. My installation will only exist in the gallery that it is set up in, once the exhibition is finished it will be taken down and packed into the suitcase to be carried to my next exhibition in London. After that it will live in the suitcase, so the people who view my installation in person in the two galleries will never see it up again, unless they look at photographs of it that will be posted on my blog.

My work is a personal journey showing how I feel finishing uni and how I felt my journey went. It is me realising that I don’t really remember the things that happened in my childhood photographs, but knowing that I need to hold onto them. All of the objects inside the suitcase show my connection to my childhood and are symbols of journey, what you might take with you.

Lego Advert I found

My final project was inspired by Lego, and how it can capture the imagination of a child. How they can construct and create new things with it. My idea started with this photograph that I took in February 2012, I was trying to re-create a film scene from Harry Potter and the Chamber of Secrets, this was to show the skill that goes into creating and constructing the sets for films and it was also something I was interested in.

”Lego Harry Potter’

My project has moved on from that photograph as you can see in the many other posts about it on my blog. See here and here. But I am still fascinated by the imagination of children, keeping that in my final project, how we carry it with us as adults even if we try to hide it.

I found these adverts created by the Lego company and felt that they are saying the same thing I am, that Lego is a tool for people to use to inspire them and bring out their imagination.

Lego Brick Advertisements

The ads appeared on four consecutive pages. LEGO is a company that has fostered imagination, invention and creativity for over 60 years. So it is unusual for these ads to feature only long copy with minimal imagery. However, upon reading each of these scenarios the ad comes to life in a way that is unique only to the reader and how they see these playtime scenarios in their mind’s eye. Typographic elements of kerning contrasted with tracking allow the reader to almost get lost in the copy selecting keywords for their imagination. The fourth ad in the series, “Yellow Brick” features a notepad with the tagline “Every LEGO brick tells a story. Build yours.”

Advertising Agency: Pereira & O’Dell, Brazil
Chief Creative Officer: PJ Pereira
Creative Director / Copywriter: Aricio Fortes
Creative Director / Art Director: Paulo Coelho
Account Executive: Lo Braz
Illustrator: Eduardo Gomes

Description of the adverts from the website.

Jennifer Rubell

While researching installation artists I came across Jennifer Rubell and her work really captivated me while I read about it on her website. Her art installations work with food, and get the viewers in the gallery participating, so it is more of a performance than an art installation. Her ‘Icons’ work got me thinking about ways to get the viewers to feel connected to my work, to feel like they are part of it.

Participants enter a 40-foot square room that is ramped with plywood. In the rear right corner is a cutout in the approximate shape and form of Vito Acconci’s body in Seed Bed. Growing out of this hole are baby carrots, tops attached. Participants pick the carrots and wash them in a series of wash basins next door, then eat them. The next gallery contains a pedestal of drinking glasses and eight drinking paintings, consisting of a 6′ X 10′ raw stretched canvas with a single spigot in the center. The wall label next to it indicates what kind of drink is inside: Gin & Tonic; Bourbon; Water; Lemonade; Dirty Martini, Rum & Coke, Screwdriver and White Wine. There is a pedestal of four stainless steel champagne fountains. A pedestal covered in fake wood paneling holds paint tubes of various dips and spreads, and another one next to it holds a pile of potato chips. Seven identical casts of Rubell’s head in Fontina cheese are suspended from the ceiling, with heat guns strapped to each one. The heat guns slowly melt the suspended heads onto a pedestal of crackers below. Downstairs, in the Beaux Arts Court, there are nine pedestals, each with a different meat or vegetable. There are giant roasts of beef, lamb, pork and turkey. One pedestal contains 150 roasted rabbits, tied into the form of the hare in Joseph Beuys’ How to Explain Pictures to a Dead Hare. There are pedestals of vegetables as well. Each pedestal has implements to cut or serve. There are butchers’ aprons on the meat pedestals. There are six hundred-foot tables along the raised outside perimeter. Each table is covered with grey felt. On top are stacks of plates, plus piles of forks, knives and napkins. After dinner, participants go to the museum lobby, where a 20-foot tall piñata of Andy Warhol’s head has been hanging for a week. Baseball bats are provided to break it open. Participants begin to destroy it. Inside are all manner of classic American pre-packaged desserts: Twinkies, Ding Dongs, Yodels, Sno Balls, Suzy Q’s, Ho Ho’s, etc. Guests will take turns using the bats and distributing the contents, until finally a few participants begin lounging inside the empty pinata, a complete takeover.

Description of Jennifer Rubell’s installation from her website.

There were so many photographs of the event on her website, taken by John Berens and Kevin Tachman. They are really good photographs showing me everything about the event. I especially wanted to see if the audience actually got involved with the installation, and by the photographs I can see they did.

My work will be spilling out of a suitcase with the photographs suspended by ribbon this is so the photos can spin around in the breeze created by the people walking past, thus making them have a small part in my installation. I want the viewers to imagine their childhood when they see the photos of me and the child’s clothes and toys, I also want them to start imagining shapes in the photographs of the sky. So that the audience and viewers can always be incorporated into my art installation.

Final Project Work So Far

So far I have created my our main sections of my installation, they each have 4 photographs on at the moment but I may decide to add more once I have seen what it looks like hung up. I don’t want to overwhelm the viewers with too much information to look at, especially because I haven’t added the text sections to my installation yet. Here are 8 photographs of my installation sections, two photographs of each section showing you both sides of the photographs. They are not fully finished yet, I need to finish making them look exhibition worthy.

I have sent 7 more photographs to be printed and they should be here sometime this week, they are larger than the ones in those photographs and will be on their own pieces of ribbon. This is to give the viewers things to look at, and so they can almost move in between the photographs. The photos will move in the breeze created by the people walking past, so my installation will always be changing like a journey.

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